With it’s new tag-line “It only does everything”, Sony is riding on the success of it’s latest marketing campaign. Determined not to let this opportunity slip out of its hands, this fall Sony will adopt the new tag-line “It only removes everything” with the launch of firmware 3.5 that disables blu-ray playback. Jack Tretton, President and CEO of Sony Computer Entertainment, had this to say when asked about the upcoming firmware:

“Our consumers are important to us and when they rallied for PS2 backwards compatibility, we removed it from our consoles. They enjoyed the many usb ports and memory card readers and we too removed those features. With firmware 3.21 we responded to our user base by removing the “Other OS” option after they showed dissatisfaction that the PS3 slim models didn’t have it. I think disabling the Blu-Ray drive within every PS3 console will be the next important step for our company.”

This isn’t new to Sony. In early 2009 Sony released some stupid piece of shit that didn’t work. Loaded with all the latest tech and features, it was programmed to never work. After further customer feedback, it was found that removing features, as opposed to making it difficult to use them, was optimal to the user experience. When questioned on details of future firmware Tretton did say to expect some “apocalyptic weekends that leap beyond your imagination.”